There is so much music on the internet that finding a new great artist to listen to can feel like searching for a needle in a haystack. But rest assured, your new favorite musician is out there. If you're interested in expanding your musical tastes but you're not sure where to begin, here are a few helpful hints.
One of the best inventions of the streaming age is the playlist. On platforms like Spotify and Pandora, you can access playlists of any possible genre of music from R&B to classical to Nintendocore (yep, that's a real thing). The trick is finding the right list. Fortunately, many musical artists have made their own playlists to help you in your search. Just find a playlist curated by an artist that you love and you'll be sure to find someone new that piques your interest.
Since the invention of film, people have been making music videos. In fact, the very first film to have visual and audio synced was the musical The Jazz Singer in 1927, and that tradition has continued all the way through the era of the Beatles and into the MTV age. On YouTube, it's easier than ever to find the music video of an artist you love but it can be trickier to find someone new. One hack you can try is to watch a video you love and then see what the YouTube algorithm queues up next for you. For example, if you're looking for new R&B artists' music videos, search for an R&B video you love like the latest Khalid tune, watch it, and then wait and see what video YouTube autoplays next. There are also YouTube users that curate music video playlists that you can check out.
Also, check out curated lists to find the next great artist. Music magazines like Rolling Stone, Paste, Vibe, PopMatters, No Depression, and The Source are constantly curating lists like "The Best R&B Music Videos of 2019" or "Best New Releases of the Year." Follow these respected outlets on social media and you'll be alerted to whenever they post their next article and you can scour the list for your next favorite jam.
Speaking of social media, the best place to get new information as quickly as possible is, of course, social media. Follow your favorite musical artists. They'll often post recommendations of their new favorites and people in the business usually know who and what's going to be a hit before the masses.
Use the tips above to find music by new artists like new R&B music videos.